I'm not here to tell you how to run your business or to talk about my achievements.
I have a background in globe-scale negotiations and executive team coaching. Over 25 years I've worked across 40-plus countries, sat inside countless boardrooms (or bored rooms, as the case may be) and businesses in high-profile energy, finance and infrastructure sectors. My career has been an opportunity to learn how organisations behave under relentless pressure when no one's watching.
What that career gave me, more than anything, was a way of seeing and listening. You notice, after enough time in decision centres, which teams and companies have something extraordinary in them. Where people are not only proud of what they're building, they act in a certain way no matter the cost, even when no one's watching. Where trust runs deep enough that it actually changes how decisions get made.
I started asking why. How were those teams and companies different? What had they chosen — quietly, often at real cost — that set them apart? And why were they the last ones to talk about it?
That question stays with me. And it inspires me to do something about it.
I keep seeing the same gap. The loudest voice gets the most attention. That has to stop.
Lately, business tends to reward scale, speed and volume. There is nothing wrong with that. For companies that don't focus solely on that game — the ones making intentional choices, for long-term results, building with real purpose, treating people like the work actually matters — they rarely get the platform their stories deserve.
I have spent a career meeting those people. Founders who won't compromise their product even when it costs more. Teams choosing craft and connection over shortcuts. Leaders building trust deliberately, because they know it's the only true currency that lasts.
Those stories weren't being told, or at least not loudly. And the people behind them weren't rushing to tell them. I respect that.
So I thought: why not me? I am more comfortable championing someone else's work than my own. I know from experience that it's far easier to tell someone else's story than it is for them to tell it. That's how Beaver Tales was born.
The guests carry the story. I open the door.
I'm not here to judge which businesses are doing it right. That's not my place.
My job is to ask the questions that get underneath the surface. To find the decision behind the decision. The moment that mattered — the inflection point where it would have been easier to follow the pack, yet they did not. And then to make sure the right people hear those stories.
The same instinct drives my keynotes and strategic team work. Whether I'm speaking to an organisation, working with a leadership team on rebuilding trust, or sitting across from a founder in an episode, the core question is the same: what's actually going on here, and what could happen if more people saw it clearly?
For those who know me well — I am very passionate, some may say relentless, about seeking a value-added negotiated outcome. I love to speak tactics any time, just ask.
- 25+ years in commercial negotiations
- 40+ countries
- Energy, finance & infrastructure
- Executive team coaching
- Host & founder, Beaver Tales
Who wouldn't want to inspire their team more?
The ideas behind Beaver Tales — how your work can inspire, how inspiration moves through people, how trust gets rebuilt, what it takes to create conditions where teams do their best work — are things I work on with organisations directly.
If that's a conversation you'd like to have, get in touch.
Email Jason — jason@beavertales.co.uk"It's far easier to tell someone else's story than it is for them to tell it."
Jason · Host, Beaver Tales
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